Clear labeling
Paid placements, sponsored content, and advertising will be labeled in a way that is reasonably clear to readers. A paid relationship does not mean that a provider is verified or recommended for every traveler.
Editorial judgment
We may consider relevance, usefulness, accuracy, and fit for our audience when deciding what to publish. Advertisers cannot require us to publish a positive review or suppress a factual correction.
What is not paid
Unless a page says otherwise, an editorial guide or restaurant mention is not presented as a paid placement. This disclosure does not promise that every future relationship will be unpaid.